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VIDEO: Buy Canadian? It feels so good — and might actually make a difference

This week on our 'Inside the Village' podcast: As Donald Trump hits us with tariffs and muses about Canada becoming the 51st state, shoppers on this side of the border are punching back
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Welcome back to Inside the Village, a one-of-a-kind podcast where all news is local — and no topic is off-limits.

On this week's episode: How to "Buy Canadian" — and why this boycott might actually stick.

Although Donald Trump struck a much more respectful tone on Friday after a phone call with Prime Minister Mark Carney, the U.S. President has spent the past two months threatening Canada with tariffs and incessantly musing about how our country should become the 51st state.

On this side of the border, many of us have vowed to fight back by shopping Canadian. 

Will it make difference? And how do patriotic shoppers ensure they're actually buying Canadian-made products?

François Neville, an associate professor of strategic management at McMaster University's DeGroote School of Business, joins us on the podcast to answer those questions and a whole lot more.

His best advice for shoppers? Be wary of "maplewashing." (Tune in and you'll understand.)

Hosted by Scott Sexsmith and Michael Friscolanti, the Editor-in-Chief of Village Media, Inside the Village is a news and current affairs podcast that provides a weekly window into some of the best local journalism from across our chain of Ontario newsrooms. Produced by Derek Turner, the program also explores bigger-picture issues that impact people across the province.

Every episode can be found HERE. If you prefer the audio version, it is available wherever you find your favourite podcasts.

Have something to say? You can reach us at itv@villagemedia.ca.

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